This kind of approach has started quite well, but there is always some distortion. I noticed multiple blog texts where devoted Nintendo gamers didn't approve this trend. In their opinion, the games for kids should be just one segment in the big picture.
I didn't know about Nintendo's alignment before I read about it. But now that I think about it, it is quite okay, considering the mainstream is all about warmongering and soft porn.
Sources:
http://www.gamasutra.com/blogs/UGOCHUKWUOKONKWO/20090428/83858/Game_Design_and_Target_Market.php
http://www.directessays.com/viewpaper/79770.html
Sources:
http://www.gamasutra.com/blogs/UGOCHUKWUOKONKWO/20090428/83858/Game_Design_and_Target_Market.php
http://www.directessays.com/viewpaper/79770.html
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