keskiviikko 28. toukokuuta 2014

Warmongering and soft porn

I studied some articles about different consoles' target markets in present-day. Many providers have concentrated their focus on casual gamers, people who can be segmented to various groups. There was one exception, Nintendo. It has consciously aimed to go back to the 90's. Nintendo has published a bunch of remakes but also completely new concepts with spontaneous, naive feeling. The main target group is kids, but Nintendo apparently wants people in general to get interested again in simpler basics and worlds in games.
  This kind of approach has started quite well, but there is always some distortion. I noticed multiple blog texts where devoted Nintendo gamers didn't approve this trend. In their opinion, the games for kids should be just one segment in the big picture.
  I didn't know about Nintendo's alignment before I read about it. But now that I think about it, it is quite okay, considering the mainstream is all about warmongering and soft porn.





Sources:

http://www.gamasutra.com/blogs/UGOCHUKWUOKONKWO/20090428/83858/Game_Design_and_Target_Market.php

http://www.directessays.com/viewpaper/79770.html

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