There are two kinds of cross-platforms. One requires and individual building or compilation for each platform that it supports, and the other one can be directly run on any platform without special preparation.
Here's an example: a cross-platform on the x86 architecture can run on Windows, Linux or OS X on either PC or Apple.
Rachel Appel (MSDN Magazine, May 2014) sums it up on software design:
"The bottom line is that writing software these days means writing for a multitude of devices. The primary goal is to share as much code as possible across the various platforms so you have to write the least amount of code. This will help you get the product or app shipped more quickly. It will also be less prone to bugs caused by rewriting the same logic in different languages."
So with mobile industry taking over the world, cross-platform is definitely something it needs to carry on. The benefits of cross-platforming are remarkable:-The more platforms you cover, the more people you will reach
-When your application is available for anyone to use, you do not need to target your software to niche groups
-Developing your app to work on a second operating system is not taking twice as time
-Any application benefits from multi-platform compatibility
-Similar interfaces
So, platforms absorbing each other definitely gets a thumbs-up. I cannot see one fact why platforms should be polarized in present-day.
Sources:
http://techcrunch.com/2014/05/12/microsofts-visual-studio-adds-support-for-building-cross-platform-hybrid-apps-with-apache-cordova/
http://www.droidreport.com/cross-platform-reporting-android-9505
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